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About Us

Over 30 years of helping our community in Las Cruces and surrounding areas.

Our Mission

The Las Cruces Hispanic Chamber of Commerce provides leadership for the advancement of economic prosperity for our region and our diverse membership.

Our Vision

To provide business programs and services that will expand and mature investments, job opportunities, education, community service, wellness, and activity in Las Cruces

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The Las Cruces Hispanic Chamber of Commerce was initiated in 1991 as the Hispano Chamber of Doña Ana County, and in 1992 incorporated as the Hispano Chamber of Commerce de Las Cruces. In 2013, the name was changed to what we know today as the Las Cruces Hispanic Chamber of Commerce.

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The original founders consisted of a group of business persons who shared a strong common belief and were interested in developing a support organization for small and Hispanic-owned businesses. The Chamber started with only 10 paid members, a number that has since grown to more than 300 paid members in Las Cruces, Alamogordo, southern Doña Ana County, El Paso, Texas, and Albuquerque. The diverse membership includes businesses, non-profit organizations, individuals, and students.

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The Board of Directors, comprised of prominent business and civic leaders in our community, governs the chamber and is dedicated to furthering our mission. In recent years, the organization’s focus has since switched gears to the areas of foreign investment facilitation, small business advocacy and support, government affairs, marketing assistance, small-business incubation and an even stronger presence in the local education system.

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The Las Cruces Hispanic Chamber of Commerce is proud to serve the Las Cruces and Doña Ana community for over twenty years and will continue to be an anchor in our area for growth and development.

LCHCC 2025 Board of Directors

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Chair of the Board

Sonia A. White​

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Enterprise Instructional Technology Administrator, Lead
NMSU

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1st Vice-Chair

Amanda Morales​

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CEO

United Way of Southwest New Mexico

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2nd Vice-Chair

Junior Vaquera

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Owner

TMG Marketing

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Past-Chair

Richard Aguilar​

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President

Aguilar Accounting Inc. 

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Board Secretary

Amanda Morales​

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CEO

United Way of Southwest New Mexico

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Treasurer

John Vasquez

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Vise-President

Century Bank

Board Member

Jaiden Navarrete

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Owner

SpyderWeb Dev

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Board Member

Dr. Adam Amador​

 

Chief Academic Officer / Principal

Alma d'Arte Charter High School

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Board Member

Josie Pacheco​

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Branch & Business Center Manager

PNC Bank

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Board Member

Ernesto Uranga​

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Professional Realtor

REMAX Classic Realty & REMAX Commercial

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